| AI content plan grounded in product and brand context | Available The content agent plans topics and angles from your product research, news and brand voice, then drafts posts for each platform. | Partial AI Assistant generates, rephrases and repurposes text in the composer. | Partial Caption Writer on monthly AI credits: 5 on Starter, 50 on Growth. | Partial AI assistant credits for copy: 20 per brand a month on Starter. | Partial OwlyWriter suggests post ideas and captions; Wisdom answers performance questions. | Partial AI caption suggestions and AI agent credits on every plan. | Included AI Copilot builds a content plan with pillars, a schedule and campaigns. |
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| Content calendar with approvals | Available Week, 2-week and month calendar with approval for each platform version of a post. Approvals need a plan with more than one member. | Higher tier Calendar on every plan; approval workflows on Team. | Higher tier Visual planner on every plan; approvals from Growth. | Higher tier Planner on every plan; approvals on Advanced. | Higher tier Calendar on Standard; approvals start at Advanced. | Higher tier Calendar on every plan; approvals from Professional. | Higher tier Calendar on every plan; post approval from Accelerate. |
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| Networks you can publish to | Beta LinkedIn, X and Instagram, with TikTok and YouTube in early access on Launch, Grow and Byblos AI Pro. No Facebook Pages, Threads, Pinterest, Bluesky or Google Business Profile. | Included 11 networks, including Facebook, Threads, Bluesky, Pinterest and Google Business Profile. | Partial 8 networks, but no X since 2025. | Included Facebook, Instagram, Threads, TikTok, YouTube, Pinterest, LinkedIn, Bluesky and Google Business Profile; X costs $10 per account a month. | Included 10 networks, including Threads, Bluesky and Google Business Profile. | Included Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads and Pinterest. | Included 10 networks, including Facebook groups, Threads, Bluesky and Google Business Profile. |
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| On-brand AI images attached to posts | Available Images generated from the post and your brand identity and attached to it, spending the project's monthly AI credits. | Not offered AI Assistant is text-only. | Not offered No AI image generation found. | Not verified AI image generation was not verified. | Partial OwlyWriter generates images; use of brand guidelines was not verified. | Not offered No AI image generation found. | Partial AI images generated with DALL-E 3. |
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| Performance analytics | Partial Impressions, reach, engagement and per-post results with CSV export; no competitor benchmarks or scheduled reports. | Included Unlimited history and reports on paid plans; branded reports on Team. | Included Analytics for 5 networks; benchmarking on Scale. | Included Unlimited history, competitor analysis and PDF reports from Starter. | Included Report templates and benchmarking against 5 competitors on Standard. | Included Post and profile reports; competitor insights on Professional. | Included Audience growth, top posts and UTM parameters on every plan. |
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| Social listening and competitor benchmarking | Not offered No social listening or competitor benchmarking. | Not offered Not on the pricing page. | Higher tier Competitive benchmarking and brand mentions on Scale. | Included Competitor analysis for up to 100 profiles from Starter. | Included Listening and benchmarking against 5 competitors on Standard. | Paid add-on Listening add-on from Standard, priced by quote. | Not offered Not on the pricing page. |
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| Mobile app and link in bio | Not offered Responsive web app only; no mobile app or link-in-bio page. | Included Mobile app and Start Page link in bio on every plan. | Included Mobile app and Link in Bio on every plan. | Included iOS and Android apps, and SmartLinks link in bio. | Partial Link in bio on Standard; the mobile app was not verified. | Included Mobile app and Link in Bio on every plan. | Partial iOS and Android apps; link in bio not found. |
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| Paid social ads | Partial Boost LinkedIn posts or run LinkedIn ads as an optional Byblos AI Pro feature, off until enabled in Campaign Manager settings; not on Launch. No Meta, TikTok or X ads. | Not offered Not on the pricing page. | Partial Meta Ads analytics on Scale. | Partial Connect ad accounts for reporting; creating campaigns was not verified. | Included Create and monitor social ads on Standard. | Partial Paid performance insights on Professional. | Not offered Not on the pricing page. |
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