| Brand strategy, positioning and voice | Available Positioning, promise, values, “we are / we are not”, tone range and phrases, generated from the product record. | Partial Brand Voice: a text guideline of up to 500 characters applied to Magic Write. | Not verified No strategy or voice feature found on the pages reviewed. | Partial Guidelines can hold messaging, and an AI assistant answers usage questions. | Not offered Not found on the pricing page. | Not offered Visual identity only. |
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| Colors, typography and logo guidance | Available Light and dark color tokens, type roles, logo rules and 8 logo slots with generated favicon and social variants. | Included Brand Kits with colors, fonts and logos: 5 on Pro, 100 on Business. | Included Brand kits on Premium and above. | Included Guidelines builder with logo, color and typography blocks. | Included Locked colors, fonts and logos in templates. | Included AI logo with vector files and a basic brand kit. |
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| Logo creation | Partial Upload a logo to generate variants; AI SVG logos are limited to Launch, Grow and Byblos AI Pro and do not fill the logo slots. | Not verified A dedicated AI logo generator was not verified. | Not verified Not verified on the pages reviewed. | Not verified Not verified on the pages reviewed. | Not offered Not found on the pricing page. | Included AI logo maker; you pay to download the files. |
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| Design editor and brand-locked templates | Not offered A template library for uploaded designs; no drag-and-drop editor or locked templates. | Included Drag-and-drop editor and brand templates with locked elements. | Higher tier Editor on every plan; locked templates on Teams. | Included Brand-locked templates. | Included Templates that lock logos, fonts, colors and layouts. | Partial 300+ branded templates with the Brand Kit subscription. |
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| Asset library and asset management | Partial Logo slots and a tagged template library; no metadata fields, rights management, share links or CDN delivery. | Partial Brand assets and folders, with 100 GB of storage on Pro. | Partial 1 TB of pooled storage per user on Teams. | Included Asset management with metadata, versioning, rights alerts and CDN delivery. | Partial Integrations with asset-management tools. | Not offered Not found on the pages reviewed. |
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| Brand applied to generated copy and images | Available Voice and channel rules shape post copy; palette, logo rules and consented people shape image prompts. | Partial Brand Voice guides Magic Write, and Brand Kits apply to designs. | Partial Brand kits apply to designs; generative credits for images. | Partial AI assistant flags off-brand work; image generation in the asset library. | Higher tier Marq AI and brand guardrails on Enterprise. | Not offered Not found on the pages reviewed. |
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| Brand guidelines document and sharing | Partial Guidelines export as Markdown and brand tokens as JSON; no hosted guidelines portal or share links. | Partial Brand Kits inside Canva; no guidelines portal. | Not offered Brand kits only; no guidelines portal found. | Included Hosted guidelines and brand portals with external sharing. | Not verified Not verified on the pages reviewed. | Not verified A brand guidelines document was not verified. |
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| Approvals and brand controls | Partial Approve each brand document; no reviewer roles or approval stages. | Higher tier Brand Controls and design approvals on Business. | Higher tier Brand Controls on Teams; an approval workflow was not verified. | Included Configurable approval before assets are distributed. | Higher tier Custom approval workflow on Enterprise (10+ licences). | Not offered Not found on the pages reviewed. |
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